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J-Fashion Sales & Proceeds Supporting Black Lives Matter

Hi everyone,

I am humbled by the response to my previous post from the lolita and kawaii fashion communities last week. Please take a look if you missed it! I featured blogs and vlogs written and created by Black lolitas.

In the lolita fashion community especially, we’ve had the reputation of being snobby and unwelcome. For a long time, that assumption has been widely accurate. However, in the past few weeks I have seen many of us coming together to uplift Black voices and share resources.

There is more work to be done. There is quite a lot of work to be done, the lion’s share is on us white lolitas and fans of J-fashion. We need to look inwards, evaluate ourselves and our prejudices. With that said, this initial push gives me hope that the community is moving in a more inclusive direction. Through social media, protesting, donating, and other avenues of support, J-fashion enthusiasts are working together to advocate for the Black Lives Matter movement and elevate Black lolitas within our community.

It’s my hope that this momentum continues indefinitely. If you are interested in learning more and contributing, Jadedisland wrote a fantastic article on this called, “Pink Energy: Where’s the Kawaii Riot” which you can read here. This link is a great resource as well, with links to petitions, organizations, information on missing people, and more.

One of the points Jade makes is to be active in your activism and allyship – D.E.C.O.R.A; Donate, Educate, Challenge, Observe, Reshare, Act. As with my last post, my goal is to be helpful and to use my platform to elevate and amplify.

Right now there are J-fashion communities, events, shops, brands, and artists donating a portion or all proceeds from sales to support Black Lives Matter. Please read after the jump to browse through this list.

Last update: June 24th, 2020

The only qualifiers to be featured on this list are a) the entity/item(s) are J-fashion adjacent and b) currently supporting BLM through monetary contributions. If you know of a shop or brand, an artist, an event, or a community, that is currently contributing financially to BLM resources, please comment, contact me, or email me directly at to be added to this list!

Communities & Events

The Black Lolita Community – For this summer’s International Lolita Day this past Saturday the 6th, @amanihime organized a GoFundMe supporting new content created specifically for Black lolitas to enjoy on ILD. Over $2000 was raised to help support the content creators as well as The Okra Project and the Loveland Foundation! Amani is currently helping fundraise to help Kimono House NYC to stay in business post-COVID19. Please take a look at that campaign here.

Royal Vegas Retreat – A J-fashion event in Las Vegas, NV on November 20th-22nd, 2020. General Admission tickets go on sale this Saturday, June 13th at 12:00pm PT. Will have an option for a coupon voucher in the amount of a donation supporting Jadedisland and organizations mentioned through her article. More info is available on Facebook, and this quote is directly from their Instagram post:

“Are you torn about how best to spend your resources? Let us make the choice for you: donate to any fund recommended by Jade in her post (or any of the funds recommended in turn by overfunded orgs) or directly to Jade to advance her social justice work. Send the receipt to, and we’ll send you a discount code for your ticket to Royal Vegas Retreat 2020 in the same amount that you donated.”

Shops & Brands

Darkdevils DesignsBlack owned. Has several items for preorder and sale, including a rainbow pin, anti Trump/anti racism pins, and a limited print. 100% of proceeds from these items will go towards MFF and MNFundHub.

Hard DecoraBlack owned. Currently has a T-shirt and button available under their Justice Campaign line. 25% of proceeds will benefit the following: the NAACP Legal Defense Fund, Black Lives Matter, and the Black Visions Collective.

I Do Declare – Currently running an auction for a handmade bustier and skirt set. Tickets are $10 each and 100% of proceeds will support the NAACP and the Black Lives Matter chapter in Columbus, Ohio. This raffle is live now through Saturday, June 13th at midnight EST. Winner will be announced on Sunday at 12:00pm EST. They are also giving out coupons to their webshop if you send in proof you have donated $20 or more to organizations supporting the movement. From their Instagram:

“I’m still sending out coupons to anyone who donates $20 to any community organization opposing police brutality or is collecting bail funds for protesters. There is a master list linked in my bio. Raising money to help those on the front lines is the most effective way I can think of to help.”

Micro Hero – Preorders are now open for their Galaxia Kawaii Decora Space Queen pin, with all profits going towards the Australian-based charity Black Rainbow.

Midnight SpringsBlack owned. Currently has a pin in their shop that will benefit rotating charities, first being the National Black Disability Coalition. 100% of all proceeds of this pin will go to charities of the creator’s choosing.

Moshi Melon – Their pin set collab with @rap1993 sold out on preorder, but according to their Instagram there will be a general release sometime in July. The set of 2 pins was $30 or $18 each and all profits were donated to Black Visions Collective and Reclaim the Block. One of the pins in the set, named “A Call for Healing” is heavily inspired by lolita fashion! On 6/15 the pins restocked for a second preorder here.

Starpo ShopBlack owned. Webshop is currently closed, but the artist is featuring a line of T-shirts on Teepublic  benefiting BLM. The T-shirt series features imagery of silhouettes of Black men and women, featuring the words “I’m in love with a Black man” / “I’m in love with a Black woman”. Two colorways are available for each design.

Whimsykeishop – Will have their Butterflies for Black Lives collection for sale on June 25th at 7PM EDT. 80% of proceeds will benefit the National Black Child Development Institute.

Art Prints & Commissions

CocokumastudiosBlack owned. Their art has been very popular in the kawaii fashion community in the past few weeks. I’ve seen a lot of lolitas share their artwork via posts and stories. Support them directly by buying stickers of their art here. All profits will benefit Reclaim the Block. They have also mentioned that more BLM charity art will be coming soon!

Deux.Mia – Donation art commissions are currently open. Commissions are $15 each and the commission period will run until Monday, June 15th. You will receive a simple sketch of any subject in 1-3 colors. More information here on Instagram. 100% of the money raised will go to Black Lives Matter.

Plumblossombun – Donation commissions are currently open. Donate $10 or more to any BLM organization specifically from the link mentioned in their bio, which is here. Send in a photo with a timestamp within 30 minutes of the donation and they will draw an OC or fanart of your choice, with a border and custom message.

Princess Pooh – Art commissions are currently closed while they work through their current requests, but you can reach out for a waitlist spot for a fashion portrait. More information is on Instagram here.

Sugary SymbioteBlack owned. On 6/12, released an art print where 100% of proceeds will be donated to The Detroit Justice Center. Print is limited to 100 copies. Sugary Symbiote also sells kawaii apparel and accessories in their shop!

Until next time,

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